Bachelor of Arts in Public Relations and Marketing

Graduates of the major in Public Relations and Marketing will be able to develop an understanding and mastery of marketing and public relations functions. Emphasis is on creating a repertoire of communication skills in order to become an effective communicator across contexts, as well as to develop competence in using planning skills to create and implement marketing and public relations solutions to meet client's needs. Graduates will be able to evaluate the effectiveness and appropriateness of marketing and public relations messages and engage in problem analysis, strategic planning, message development, and tactical solutions.

Graduation Requirements

Total Minimum Credits Required: 120 credits
General Education Requirements: 46 credits
Major Requirements: 33 credits
Selected Track: 15 credits
Electives (3 credits are specified): 26 credits

Major Course Requirements (33 credits)

ART 103Two-Dimensional Design (3 credits)

BUS 201Principles of Management (3 credits)

BUS 317Advertising (3 credits)

BUS 330Principles of Marketing (3 credits)

BUS 352E-Business (3 credits)

BUS 420Internship (3 credits)

OR

CGD/INF 392Internship (3 credits)

OR

INF 410Project Management (3 credits)

OR

BUS 422Senior Thesis/Project (3 credits), if not internship eligible

CGD 240Media Writing (3 credits)

CGD 318Public Relations Practices and Promotional Writing (3 credits)

INF 240Visual and Verbal Presentations (3 credits)

INF 420Senior Portfolio (3 credits)

PHI 402Business Ethics (3 credits)

Corporate Communications Track (15 credits)

ART 215Computer Art I (3 credits)

BUS 355Corporate Communication Strategies (3 credits)

CGD 218Visual Literacy in Business (3 credits)

CGD 253Web Publishing (3 credits)

CGD 303Publication Design (3 credits)

Electives (3 credits) select one of the following:

ART 315Computer Art II (3 credits)

CGD 330Digital Still Photography (3 credits)

CGD 340Print Production (3 credits)

ENG 315Business and Professional Writing (3 credits)

JRN 211News Reporting Lab (3 credits)

SPE 315Business and Professional Speaking (3 credits)

Marketing Track (15 credits)

BUS 339Marketing Research (3 credits)

BUS 350Consumer Behavior (3 credits)

BUS 343International Marketing (3 credits)

BUS 336Marketing Strategy (3 credits)

INF 242Database and Spreadsheet Analysis (3 credits)

Electives (3 credits) select one of the following:

BUS 315Professional Selling and Sales Management (3 credits)

BUS 318Organizational Behavior (3 credits)

BUS 403International Business (3 credits)

ENG 315Business and Professional Writing (3 credits)

LIB 320IGlobal Socioeconomic Perspectives (3 credits)

SPE 315Business and Professional Speaking (3 credits)