Bachelor of Arts in Sports and Recreation Management

The Sports and Recreation Management major prepares professionals for managerial positions in the sports and recreation industry, including: professional, intercollegiate, and interscholastic sports, sport/fitness clubs, sports/athletics equipment merchandising, public, private, and commercial recreation programs, and intramural and recreational sports.

Students complete coursework in the following areas: accounting, business, economics, English, information systems, philosophy, physical education, sociology, speech, and psychology. The curriculum consists of learning experiences that are essential for assuming entry-level business management positions in the sports and recreation profession. Students completing the required coursework will be exposed to various theories of management in the field of business administration, exhibit college-level writing and speaking skills, and acquire a knowledge base in the field of sports and recreation management.

Requirements for the Major

Total Minimum Credits Required: 120 credits
General Education Requirements: 46 credits
Major Course Requirements: 45 credits
Electives (6 credits are specified): 29 credits

Major Course Requirements (36 credits)

Practicum/Case Study

Communication Requirements

Public Relations/Media Requirements

Internship or Project

Information and Technology

Entrepreneurship Specialization (12 credits)

Available in Bachelor of Arts in Accounting, Business Administration, Health Care Administration, and Sports and Recreation Management degree programs only.
BUS 362Introduction to Entrepreneurship (3 credits)
BUS 365Creativity & Innovation (3 credits)
BUS 368Venture Capital & Banking (3 credits)
BUS 437Business Plan Development (3 credits)

Finance Specialization (12 credits)

Available in Bachelor of Arts in Accounting, Business Administration, Health Care Administration, and Sports and Recreation Management degree programs only.
BUS 215Personal Financial Management (3 credits)
ECO 316Financial Institutions & Markets (3 credits)
BUS 401Principles of Finance (3 credits)
BUS 405Principles of Investments (3 credits)

Marketing Specialization (12 credits)

Available in Bachelor of Arts in Business Administration and Sports and Recreation Management degree programs only.
BUS 317Introduction to Advertising (3 credits)
BUS 339Marketing Research (3 credits)
BUS 343International Marketing (3 credits)
BUS 350Consumer Behavior (3 credits)

Project Management Specialization (12 credits)

Available in Bachelor of Arts in Accounting, Business Administration, Health Care Administration, Public Relations and Marketing, and Sports and Recreation Management degree programs only.
INF 342Project Quality Assurance (3 credits)
INF 336Project Procurement Management (3 credits)
INF 337Integrated Cost & Schedule Control (3 credits)
INF 410Project Management (3 credits)