Public Relations and Marketing

Bachelor of Arts in Public Relations and Marketing

Graduates of the major in Public Relations and Marketing will develop an understanding and mastery of marketing and public relations functions. Emphasis is on creating a repertoire of communication skills in order to become an effective communicator across contexts, as well as to develop competence in using planning skills to create and implement marketing and public relations solutions to meet clients' needs. Graduates will be able to evaluate the effectiveness and appropriateness of marketing and public relations messages and engage in problem analysis, strategic planning, message development, and tactical solutions. This degree is IACBE accredited.

Program Outcomes
Graduates from the Public Relations and Marketing program will be able to:

  • Develop an understanding and mastery of marketing and public relations functions;
  • Create a repertoire of communication skills in order to become an effective communicator across contexts;
  • Develop competencies in using planning skills to create and implement marketing and public relations solutions to meet clients' needs;
  • Evaluate the effectiveness and appropriateness of marketing and public relations messages; and
  • Engage in problem analysis, strategic planning, message development, and tactical solutions.

Program Requirements

  • Total Minimum Credits Required: 120 credits

  • General Education Requirements: 49 credits

  • Core Requirements: 33 credits

  • Corporate Communications or Marketing Track: 15 credits

  • Electives: 23 credits

Core Requirements (33 credits):

ART 103 Two-Dimensional Design (3 credits)
BUS 317 Introduction to Advertising (3 credits)
BUS 330 Principles of Marketing (3 credits)
BUS 352 e-Business (3 credits)
BUS 420 Internship (3 credits) OR
CGD/INF 392 Internship (3 credits)
CGD 240 Media Writing & Editing (3 credits)
CGD 318 Public Relations Practices & Promotional Writing (3 credits)
INF 240 Visual & Verbal Presentations (3 credits)
INF 420 Senior Portfolio (3 credits)
MGT 330 Management for Organizations (3 credits)
PHI 402 Business Ethics (3 credits)

Corporate Communications Track (15 credits):

ART 215 Computer Art I (3 credits)
BUS 355 Corporate Communication Strategies (3 credits)
CGD 218 Visual Literacy in Business (3 credits)
CGD 253 Web Publishing (3 credits)
CGD 303 Publication Design (3 credits)

Electives - Choose one course (3 credits):
ART 315 Computer Art II (3 credits)
CGD 330 Digital Video & Audio (3 credits)
CGD 340 Print Production (3 credits)
ENG 315 Business & Professional Writing (3 credits)
JRN 211 News Reporting Lab (3 credits)
SPE 315 Business & Professional Speaking (3 credits)

Marketing Track (15 credits):

BUS 339 Marketing Research (3 credits)
BUS 350 Consumer Behavior (3 credits)
BUS 343 International Marketing (3 credits)
BUS 336 Marketing Strategy (3 credits)
INF 242 Database & Spreadsheet Analysis (3 credits)

Electives - Choose one course (3 credits):
BUS 315 Professional Selling & Sales Management (3 credits)
BUS 318 Organizational Behavior (3 credits)
BUS 357 International Business (3 credits)
ENG 315 Business & Professional Writing (3 credits)
LIB 320 Global Socioeconomic Perspectives (3 credits)
SPE 315 Business & Professional Speaking (3 credits)

Ashford University Program Disclosures


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Cohort Retention, Persistence, and Graduation

Cohort Retention, Persistence, and Graduation


Information regarding cohort retention, persistence, and graduation data for campus Bachelor’s degree-level students can be found at the following link: Campus Bachelor's Data. Additional disaggregated views of cohort retention, persistence, and graduation for students in all degree levels and modalities are also available.