Sports and Recreation Management

Bachelor of Arts in Sports and Recreation Management

The Sports and Recreation Management program prepares professionals for managerial positions in the sports and recreation industry, including: professional, intercollegiate, and interscholastic sports, sport/fitness clubs, sports/athletics equipment merchandising, public, private, and commercial recreation programs, and intramural and recreational sports. This degree is IACBE accredited.

Program Outcomes
Graduates from the Bachelor of Arts in Sports and Recreation Management program will be able to:

  • Integrate knowledge from sports recreation and business administration fields;
  • Apply theory to practice through practica and internships;
  • Communicate effectively in a variety of modalities;
  • Apply business procedures to team and facilities management; and
  • Demonstrate appropriate decision-making skills in organizational contexts.

Students complete coursework in the following areas: accounting, business, economics, English, information systems, philosophy, physical education, sociology, speech, and psychology. The curriculum consists of learning experiences that are essential for assuming entry-level business management positions in the sports and recreation profession. Students completing the required coursework will be exposed to various theories of management in the field of business administration, exhibit college-level writing and speaking skills, and acquire a knowledge base in the field of sports and recreation management.

Program Requirements

  • Total Minimum Credits Required: 120 credits

  • General Education Requirements: 49 credits
  • Major Course Requirements: 45 credits
  • Electives (6 credits are specified): 26 credits

Major Course Requirements (45 credits):
ACC 205 Principles of Accounting (3 credits)
MGT 330 Management for Organizations (3 credits)
BUS 303 Human Resource Management (3 credits)
BUS 307 Operations Management & Quantitative Techniques (3 credits)
BUS 311 Business Law I (3 credits)
BUS 330 Principles of Marketing (3 credits)
SRM 410 Contemporary Issues in Sports Marketing & Management (3 credits)
ECO 203 Principles of Macroeconomics (3 credits)
SRM 320 Organization & Administration of Sports & Recreation Management (3 credits)
SOC 318 Sociology of Sport (3 credits)
SRM 244 Practicum I (1 credit) AND
SRM 344 Practicum II (2 credits) OR
SRM 325 Case Research in Sports & Recreation Management (3 credits)
BUS 340 Business Communications (3 credits) OR
INF 240 Visual & Verbal Presentations (3 credits)
CGD 240 Media Writing & Editing (3 credits) OR
CGD 318 Public Relations Practices & Promotional Writing (3 credits)
SRM 420 Internship (3 credits) OR
INF 410 Project Management (3 credits)
INF 242 Spreadsheet & Database Analysis (3 credits) OR
CGD 218 Visual Literacy in Business (3 credits)

You also have the opportunity to complete a specialization, which will enhance your Bachelor of Arts in Sports and Recreation Management degree. The following specializations are available for this major:

  • Entrepreneurship
  • Finance
  • Information Systems
  • Marketing

View a detailed list of specialization requirements.

Ashford University Program Disclosures

Federal regulations published in October, 2010 require institutions to report certain information about students who enrolled in Title IV eligible educational programs that lead to gainful employment in a recognized occupation (GE programs). These required disclosures include a program’s 1) program costs; 2) on-time completion rates; 3) median loan debt; 4) links to O*NET SOC descriptions; and 5) placement rates. Please find all of the required information contained below.

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Cohort Retention, Persistence, and Graduation

Cohort Retention, Persistence, and Graduation

Information regarding cohort retention, persistence, and graduation data for campus Bachelor’s degree-level students can be found at the following link: Campus Bachelor's Data. Additional disaggregated views of cohort retention, persistence, and graduation for students in all degree levels and modalities are also available.