Bachelor of Arts in Health Marketing and Communication
Inform the public on vital health issues. Pursue your Bachelor of Arts in Health Marketing and Communication. Your courses draw from marketing, public relations, and health science to give you a broad perspective on public health information. You will explore community health issues, advertising, and social media.
Below you will find the courses for this program, beginning with the introductory courses. You have a choice in this program, either to take a standard program composed of major course requirements, or you may choose to add a specialization. Please note that you must complete the major course requirements' capstone course before you can begin any specialization. Each specialization consists of four (4) courses, each worth three (3) credits.
Introductory Courses *
All Bachelor degree-seeking students with zero (0) traditional college-level transferable credits are required to successfully complete the Student Success Orientation prior to enrolling in credit-bearing coursework. Following successful completion of orientation, students are required to successfully complete EXP 105 Personal Dimensions of Education as their first course. Students entering with twenty-four (24) or more transferable, traditional semester credits are required to successfully complete PSY 202 Adult Development and Life Assessment as their first course. PSY 202 is designed to help experienced students acclimate to the online college environment.
Student Success Orientation
The orientation is designed to provide students with a complete overview of the Ashford University experience, prepare them for success in their courses, and help them to self evaluate their readiness to succeed in an online classroom setting. Students will be instructed on Ashford University policies and the learner resources that are available to them through interactive videos and assessments. Students enrolled in orientation must successfully complete all assigned activities. Effective for courses beginning January 1, 2013, and after, a minimum grade of C- is required to meet course requirements.
EXP 105 Personal Dimensions of Education
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. Effective for courses beginning January 1, 2013, and after, a minimum grade of C- is required to meet course requirements.
PSY 202 Adult Development & Life Assessment
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. Effective for courses beginning January 1, 2013, and after, a minimum grade of C- is required to meet course requirements.
Major Course Requirements
(36 credits, all courses are 3 credits, unless otherwise noted. Courses are listed in the recommended sequence.)
HCA 415 Community & Public Health
Community and public health is an introductory course exploring community and public health services in the well-being of a population. Regulatory mandates promoting public and community health are explored. The interface among community and public health services and the overall health care industry is explored. Legal and ethical imperatives emergent in public health services are discussed. Financing options are explored recognizing the role of categorical fiscal resources. Health care promotion and prevention strategies are explored in concert with the role of health care institutions and the public sector. Health information data is utilized in the planning of a community and/or public health project.
SOC 313 Social Implications of Medical Issues
This introductory course provides learners with a basic foundation of human biology, as it applies to health and human services providers. This course explores basic human biology and its relationship to selected socio-cultural domains, grounded in Bronfenbrenner's Ecological Model of Human Development.
HCS 316 Cultural Diversity in Health & Illness
This course explores the complexities and dimensions of health and illness through diverse cultural perspectives. Traditional health beliefs and practices among selected populations are presented along with the influences of social, political, and demographic changes impacting issues and perceptions of health and illness in a multi-cultural society.
HCS 323 Health & Wellness Promotion Throughout the Lifespan
This course provides students with a holistic overview of the multi-faceted dimensions of health and wellness across the lifespan. The seven dimension of health: Physical, social, intellectual, emotional, occupational, spiritual, and environmental are explored within the context of a wellness lifestyle.
HMC 303 Health Communications
Utilizing a multi-disciplinary approach, this course provides an introduction to the field of health communications, and explores how communications are utilized to influence and motivate individuals, institutional, government, and public audiences about important health issues and interventions. Students examine processes for creating clear, accurate, and appropriate health communications for a variety of target audiences. Case studies of health campaigns are integrated into the course.
HMC 312 Health Marketing & Advertising
Students are introduced to the essential concepts, methods, and models of marketing and advertising as applied to health care and health- related settings. Marketing concepts presented include the marketing mix, market segmentation, target marketing, strategic planning and forecasting methods, branding, and basic advertising strategy with an emphasis on prevention, education, and other social marketing contexts.
CGD 318 Public Relations Practices & Promotional Writing
An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and ad copy using workshop format.
JRN 335 Cyber-journalism
This course will examine the ways in which technology has transformed the journalistic landscape to a 24-hour news cycle with digital content acquisition and distribution. It will explore the professional and technical challenges of producing multimedia news in this environment.
HMC 314 Social Media & Health Promotion
This course explores the use of the Internet and Web 2.0 in health promotion. Formal, informal, and viral health promotion is explored with emphasis on social media applications including LinkedIn, Facebook, Twitter and Elluminate. General technology categories include the use of web sites, social networking, blogs, discussion forums, elearning, and webcasts, as tools for health promotion.
HMC 334 Ethics in Health Marketing & Communication
This course explores contemporary ethical issues in health care marketing. Topics include consumer advertising of health products, goods, and services; physician marketing, advertising, and endorsements of elective procedures and health care products; physician relationships to hospitals and surgery centers in terms of ownership; and disclosure and confidentiality of collected health consumer data.
HMC 462 Contemporary Issues & Trends in Health Marketing & Communication
This course provides an interdisciplinary exploration of contemporary issues and trends in health marketing and communication as well as emerging research areas. Case studies from diverse health related settings are integrated throughout the course to assist students in gaining real world perspectives and awareness.
HMC 499 Health Marketing & Communication Capstone
This course is a synthesis of the major ideas, perspectives, and concepts gained from the study of health marketing and communication. A substantive paper is developed which requires students to critically analyze their experiences and integrate knowledge gained throughout the program into a culminating project.
You may also choose to delve deeper into other areas of health care when you add a specialization to your degree program. A specialization consists of four (4) courses, each worth three (3) credits each. These courses are taught online as part of your degree program. Choose the following specialization:
Health Care Informatics Systems
HCA 401 Introduction to Health Care Informatics
This course provides an overview of health care informatics including basic vocabulary, concepts, technology, uses and practices. The history, background, and development of health care informatics are presented, as well as academic, private, and government influences.
HCA 417 Electronic Health Records
This course begins with an exploration of the evolution of electronic health records (EHRs) and then delves into the current forces driving the adoption of electronic health records. The components of EHR’s are reviewed and the core functionalities of the EHR are examined. Major consideration is given to HIPPA and confidentiality regulatory requirements in terms of EHR management. In addition, the different methods of data capture and recording of data are reviewed, as well as a comparison of contents for an inpatient versus an outpatient EHR.
HCA 419 Current Topics in Informatics
This course examines trends and emerging technologies involved in health care delivery and information systems/technology management within diverse health care settings. Content includes the following health care applications: process improvement and innovation for computerized provider order entry (CPOE), telemedicine, imaging systems, bio-surveillance, genomics, bioinformatics (methods used to process data from biological experiments), robotic surgery, and pharmacogenomics. In addition, ethical and legal considerations and aspects related to the use of computerized technology and information systems in the delivery of health care are reviewed.
HCA 435 Informatics Applications
This course provides a broad overview of the various components of informatics and the practical usage focusing on administrative and clinical functions across diverse health care and health care delivery settings. Emphasis is given to process improvement, control, and management of health care data. Topics covered include the following: evidence-based medicine, information retrieval, decision support systems, security and confidentiality, bioinformatics, information system cycles, key health information systems and standards, and medical devices.
If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.