Bachelor of Arts in eMarketing
Advertise yourself with your Bachelor of Arts in eMarketing degree. In this online curriculum, your courses cover basic business concepts like marketing research, as well as applications in online promotion. Examine global markets and get the most out of alternative media.
Introductory Courses *
All Bachelor degree-seeking students with zero (0) traditional college-level transferable credits are required to successfully complete the Student Success Orientation prior to enrolling in credit-bearing coursework. Following successful completion of orientation, students are required to successfully complete EXP 105 Personal Dimensions of Education as their first course. Students entering with twenty-four (24) or more transferable, traditional semester credits are required to successfully complete PSY 202 Adult Development and Life Assessment as their first course. PSY 202 is designed to help experienced students acclimate to the online college environment.
Student Success Orientation
The orientation is designed to provide students with a complete overview of the Ashford University experience, prepare them for success in their courses, and help them to self evaluate their readiness to succeed in an online classroom setting. Students will be instructed on Ashford University policies and the learner resources that are available to them through interactive videos and assessments. Students enrolled in orientation must successfully complete all assigned activities.
EXP 105 Personal Dimensions of Education
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. Effective for courses beginning January 1, 2013, and after, a minimum grade of C- is required to meet course requirements.
PSY 202 Adult Development & Life Assessment
This course presents adult development theory and links theoretical concepts of life and learning through a process of psychometric assessment and reflection. Both classical and contemporary adult development theories are examined. These theories then provide the paradigm for self-analysis and life learning, including a plan for personal, professional and academic learning. Effective for courses beginning January 1, 2013, and after, a minimum grade of C- is required to meet course requirements.
Major Course Requirements
(45 credits, all courses are 3 credits unless otherwise noted. Courses are listed in the recommended sequence.)
MGT 330 Management for Organizations
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.
CGD 218 Visual Literacy in Business
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in the business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.
BUS 311 Business Law I
This course involves the study of contemporary issues of business law. The class will focus on how these legal issues influence traditional business operations, e-commerce and information technology. The course will address such topics as: business ethics, online commerce, contracts, business organizations, employment law and international law.
ECO 204 Principles of Microeconomics
Introduction to the theory of consumer equilibrium, market structure, and wage determination.
ACC 205 Principles of Accounting I
Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis.
BUS 308 Statistics for Managers *
This course will examine the application of statistical analysis, hypothesis testing, and regression analysis in business decision making. Additionally, the course will focus on the utilization of statistical methods as applied to business problems and operations.
BUS 330 Principles of Marketing
The methods used by producers of goods and services to determine and satisfy the wants of society. An examination of external and internal environments that impact marketing decisions, the basic elements of a marketing program, and issues in ethics and social responsibility.
BUS 317 Introduction to Advertising
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.
BUS 336 Marketing Strategy
The objective of this course is to advance the students ability to develop, implement, and critically evaluate the marketing strategy for a product or service. It will provide the conceptual frameworks and hone the analytical and creative skills that are necessary to define and develop superior value, persuasively communicate that value, profitably deliver it to a carefully selected target market, and sustain both the value and the profitability in the face of ever-changing customer needs and competitive offerings.
BUS 350 Consumer Behavior
This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.
BUS 339 Marketing Research
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.
BUS 343 International Marketing
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms operation within these markets are also examined.
BUS 352 eBusiness
An introduction to the fundamental concepts used in eBusiness and eCommerce. This course identifies and describes the wide range of applications in business. It explains what the internet is and how it can be used for business applications in a competitive environment. Through internet labs, this course will compare various web strategies of current businesses. Students need to be proficient in using the internet to find information.
BUS 455 Internet & Social Media Marketing
This course is an introduction to the use of the internet and social media applications as part of an integrated marketing strategy. Students will be exposed to a variety of alternative media as well as other online marketing tools and strategies. The course will also evaluate how these tools fit into the marketing theoretical framework.
BUS 497 eMarketing Capstone
This course discusses the elements of a marketing plan as they are applied in an internet marketing situation. Students will create an e-marketing plan, beginning with an environmental scan and progressing through product strategy, channel strategy, and marketing communication.
* Math competency must be met before taking this course.
If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.