Inquire into the many ways public relations and marketing influence virtually every aspect of your life when you pursue the IACBE accredited Bachelor of Arts in Public Relations and Marketing from Ashford University. This creative field of study includes courses in communication, consumer behavior, advertising and promotion, research, and strategy.
Dr. Adebowale Onatolu, an Assistant Professor for the Forbes School of Business at Ashford University, discusses Ashford's Bachelor of Arts in Public Relations and Marketing. Dr. Onatolu holds his BA in Business and Management from Northeastern Illinois University, Chicago; his Master’s in Marketing Communications from Roosevelt University Chicago; and his doctorate degree in Business Administration from University of Phoenix. Read his full bio.
Online Public Relations & Marketing Bachelor's Degree Focus
Your Bachelor of Arts in Public Relations and Marketing from Ashford University demonstrates your understanding and mastery of all aspects of marketing and public relations, which include advertising, branding, and corporate communications. You will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions. The capstone course provides you with the opportunity to use the skills and abilities developed throughout your studies to develop a marketing plan.
You may also choose to delve into other areas of public relations and marketing when you add a specialization to your degree program. A specialization consists of four (4) courses, each worth three (3) credits. These courses are taught online as part of your degree program. Choose from the following specializations:
Take advantage of a wide range of opportunities in one of the fastest growing areas in business organizations. You will increase both business and technical skills with an Information Systems specialization added to your Bachelor of Arts in Public Relations and Marketing degree.
Broaden your Bachelor of Arts in Public Relations and Marketing with a specialization in International Management. You will prepare to exercise leadership in a diverse array of international and multicultural scenarios.
Build on your Bachelor of Arts in Public Relations and Marketing with a specialization in Project Management. You will be well-equipped to seize new opportunities in this fast-growing field.
Your courses in this Bachelor of Arts degree program are taught by advance-degreed instructors with real-world experience in the subjects they teach. In addition, you can transfer up to 90 approved credits toward your Bachelor's degree and accelerate your degree completion.
Special Terms and Conditions
Successful completion of this program by itself does not provide licensure or certification in any state, regardless of concentration or specialization. Students seeking licensure or certification in a particular profession are strongly encouraged to carefully research the requirements prior to enrollment. Requirements may vary by state. Ashford University does not guarantee that any professional organization will accept a graduate's application to sit for any exam for the purpose of professional certification.
If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.