Public Relations and Marketing

Ashford University // Ashford Degrees // Online // College of Business and Professional Studies // Public Relations and Marketing

Online Bachelor of Arts Degree in Public Relations and Marketing

Dr. Adebowale Onatolu discusses Ashford University's Bachelor of Arts in Public Relations and Marketing, which he oversees as the program’s Chair. Dr. Onatolu holds his BA in Business and Management from Northeastern Illinois University, Chicago; his Master’s in Marketing Communications from Roosevelt University Chicago; and his doctorate degree in Business Administration from University of Phoenix. Read his full bio.

Inquire into the many ways public relations and marketing influence virtually every aspect of your life when you pursue the Bachelor of Arts in Public Relations and Marketing from Ashford University. You will find public relations and marketing stimulating and creative areas of study that encompass such topics as communication, consumer behavior, advertising and promotion, research, and strategy.

Degree Focus

Your Bachelor of Arts in Public Relations and Marketing from Ashford University demonstrates your understanding and mastery of all aspects of marketing and public relations, which include advertising, branding, and corporate communications. You will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions. The capstone course provides you with the opportunity to use the skills and abilities developed throughout your studies to develop a marketing plan.

Career Opportunities

When you complete your Bachelor of Arts in Public Relations and Marketing, you will have what you need to begin a rewarding career in which a breadth of knowledge is a must. You may choose to pursue a career in business, or perhaps you might enter a career in public service. A degree in Public Relations and Marketing could be your key to any of these occupations: 

  •  Advertising Executive 
  •  Marketing Director 
  •  Public Relations Representative 
  •  Corporate Consultant 
  •  Political Campaign Advisor 
  •  Small-business Owner
  • Marketing Consultant
  • Non-profit Communications Consultant

Special Terms and Conditions 

Successful completion of this program by itself does not provide licensure or certification in any state, regardless of concentration or specialization. Students seeking licensure or certification in a particular profession are strongly encouraged to carefully research the requirements prior to enrollment. Requirements may vary by state. Ashford University does not guarantee that any professional organization will accept a graduate's application to sit for any exam for the purpose of professional certification.


Specializations 

You may also choose to delve into other areas of public relations and marketing when you add a specialization to your degree program. A specialization consists of four (4) courses, each worth three (3) credits. These courses are taught online as part of your degree program. Choose from the following specializations:

Information Systems

Take advantage of a wide range of opportunities in one of the fastest growing areas in business organizations. You will increase both business and technical skills with an Information Systems specialization added to your Bachelor of Arts in Public Relations and Marketing degree. 

International Management

Broaden your Bachelor of Arts in Public Relations and Marketing with a specialization in International Management. You will prepare to exercise leadership in a diverse array of international and multicultural scenarios. 

Project Management

Build on your Bachelor of Arts in Public Relations and Marketing with a specialization in Project Management. You will be well-equipped to seize new opportunities in this fast-growing field.

Your courses in this Bachelor of Arts degree program are taught by advance-degreed instructors with real-world experience in the subjects they teach. In addition, you can transfer up to 90 approved credits toward your Bachelor's degree and accelerate your degree completion.

If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.

Public Relations and Marketing