Online Bachelor of Arts in Service Management
Prepare to effectively design and deliver service with your Bachelor of Arts in Service Management from Ashford University. The service sector is one of the fastest growing areas of the US economy. This growth has fueled demand for skilled and effective managers.
Degree Focus
The Bachelor of Arts in Service Management prepares you to manage a service enterprise, whether in a non-profit organization or in the hospitality, restaurant, or retail industries. This degree demonstrates your ability to integrate practices and impact the performance of a service organization. You will discover how best to deliver whole enterprise services in organizations devoted to customer care. Learn to assess logistics, manage operations, examine market conditions, and make strategic decisions in a variety of service environments.
Career Opportunities
With your Bachelor of Arts in Service Management from Ashford University, you prepare to advance your career from entry-level service to management positions, in which you make key decisions that impact an entire enterprise. Just a few of the many professional careers that often begin with a Bachelor of Arts in Service Management include:
- Guest Services Manager
- Hotel Manager
- Restaurant Manager
- Retail Store Manager
- Customer Service Manager
- Tourism and Travel Management
Special Terms and Conditions
Specializations
Due to the wide range of career opportunities covered by this curriculum, students must select one of four specializations in this degree program. A specialization consists of four (4) courses, each worth three (3) credits. These courses are taught online as part of your degree program. Each specialization focuses on unique enterprise characteristics within the scope of Service Management, which will further enhance your skills and prepare you for a larger range of responsibility. Choose from the following specializations:
- Hospitality Enterprise
Explore different ways in which hotels and resorts attract and retain customers when you choose this specialization. You will expand your experience with event planning, conferences, and food and beverage control. - Mass-Market Retail Enterprise Management
Take advantage of a wide range of opportunities in one of the fastest growing sectors of our economy. Increase both your business and technical skills with this specialization added to your degree. - Non-Profit Enterprise
Prepare to manage non-profit enterprises. Enhance your organizational skills when you pair this specialization with your degree. - Restaurant Enterprise Management
Discover how to achieve business success in one of the most artistic of enterprises with this specialization. You'll be prepared to succeed in restaurant settings where management skills are essential.
Your courses are taught by advance-degreed instructors with real-world experience in the subjects they teach. In addition, you can transfer up to 90 approved credits toward your Bachelor's degree and accelerate your degree completion.
If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.

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