Online Sports Management Degree Courses

Explore multiple aspects of the world of sports and recreation while enhancing your knowledge and technical skills. You may choose to follow the standard course requirements or add a specialization to further enhance your degree.

Below you will find the courses for this program beginning with the introductory courses. You have a choice in this program to take a standard program following the major course requirements or you may choose to add a specialization to your program. Please note that you must complete the major course requirements' capstone course before you can begin any specialization. Each specialization consists of four (4) courses, each worth three (3) credits.

Introductory Course
Major Course Requirements

Introductory Course 

All Bachelor’s program students are required to successfully complete EXP 105 Personal Dimensions of Education as their first course. Students with zero (0) traditional college-level transferable credits are also required to successfully complete the Student Success Orientation prior to enrolling in credit-bearing coursework. Following successful completion of orientation, students are required to successfully complete EXP 105.

Student Success Orientation
The orientation is designed to provide students with a complete overview of the Ashford University experience, prepare them for success in their courses, and help them to self-evaluate their readiness to succeed in an online classroom setting. Students will be instructed on Ashford University policies and the learning resources that are available to them through interactive videos and assessments. Students enrolled in orientation must successfully complete all assigned activities.

EXP 105 Personal Dimensions of Education 
This course is designed to help adult learners beginning their university studies to achieve academic success. Students will explore learning theories, communication strategies, and personal management skills. Adult learners will develop strategies for achieving success in school and work. Students will also be introduced to the University's institutional outcomes and learning resources. A minimum grade of C- is required to successfully complete the course.

Major Course Requirements

(45 credits, all courses are 3 credits. Courses are listed in the recommended sequence.)

MGT 330 Management for Organizations
This course presents an introduction to management theory and practice, including the inter-relatedness that the planning, organizing, leading, and controlling functions play in the multicultural, technology-driven and global organizations of the 21st century. The emphasis is on the application of management theory to real-life situations in the workplace.

CGD 218 Visual Literacy in Business
This course examines the evolution and trends in digital media utilized in business. Course content and activities focus on message content and creation and the visual principles and theories that shape effective visual communication in business environment. Legal and ethical issues relating to visual communication will be introduced and incorporated into projects that develop visual literacy and visual problem-solving skills.

CGD 318 Public Relations Practice & Promotional Writing
An introduction to current procedures and duties of public relations personnel will be studied. Students will write news releases, brochures, speeches, reports, memos, scripts, and as copy using workshop format.

SRM 401 Sport Finance
The course examines the economic and financial environment in which the sport industry operates, with emphasis on financial decision-making, financial management, and current financial trends. The content identifies key stakeholders and their various interests in the financial success of sport operations and organizations. The students will explore sources of funding and revenue generation, financial controls and reporting, budgets, and the relationship between management principles and financial performance.

BUS 330 Principles of Marketing
This course will acquaint the student with the methods used by producers of goods and services to determine and satisfy the wants of society. This course includes an examination of internal and external environments that impact marketing decisions, the basic elements of a marketing program and issues in ethics and social responsibility.

BUS 340 Business Communications
Every aspect of contemporary business communications - from determining what information to communicate to processing information and sharing it - depends on technology. Students will learn to compose, format, and manage business letters, memos, reports, email, and resumes. Students will use software to access information and to evaluate the quality of the information they receive. Students will create electronic presentations to communicate information.

ACC 205 Principles of Accounting I
Introduction to the principles and procedures of general financial accounting with an emphasis on reporting to individuals outside the organization. Development of accounting reports on an accrual basis.

BUS 307 Operations Management & Quantitative Techniques
Introduction to the nature and problems of operations management. Operations management as a field deals with the production of goods and services. The course will cover a variety of quantitative and qualitative techniques including probability and decision theory and project planning.

SRM 311 Sport Law
This course explores the legal structure of, and issues surrounding, amateur and professional sports leagues and associations. Included will be an examination of tort issues, risk management, sports agency, contract law, collective bargaining, gender issues, intellectual property, and antitrust law.

ECO 203 Principles of Macroeconomics
Introduction to national income determination and the equilibrium level of output and employment. Monetary and fiscal policies as well as open economy issues are discussed.

INF 410 Project Management
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.

BUS 303 Human Resources Management
Introduction to the field of human resources management. Employees are a company's greatest resource and understanding communication, motivation and management of personnel is essential to success. This course will cover those areas. The course will include a review of current standards and practices as well as the legal environment as it pertains to human resources.

SRM 320 Organization and Administration of Sports & Recreation Management
Reviews the principles of organizational structure and behavior within sport organizations. Topics include organizational policies and procedures, organizational effectiveness, communication networks, and leadership values. Prerequisite: Junior Standing or Permission of Instructor

SRM 410 Contemporary Issues in Sports Marketing & Management
Sport has become a major business enterprise in the United States and in much of the world. This course helps students understand the scope of the sport industry, to include identifying career opportunities in various segments of the sport industry. The course also examines the managerial process to include the functions of management, as well as the roles, skills, and attributes required of sport managers. Special attention is given to examining the unique characteristics of sport and the resulting social and ethical responsibilities of sport managers.

SRM 325 Case Research in Sports & Recreation Management
Sports as a subject matter is very ancient and its marketing can be traced to even its earliest days. However, as an integral portion of contemporary society, successful sporting events or seasons generally require professional marketing efforts. Utilizing the principles of management, marketing and other relevant disciplines this course will use case studies, class discussions, and projects to enhance the student's collective expertise in this area of Sports and Recreation Management.


You may also choose to delve deeper into other areas of sports and recreation management when you add a specialization to your degree program. A specialization consists of four (4) courses, each worth three (3) credits each. These courses are taught online as part of your degree program. Choose from the following specializations:

BUS 362 Introduction to Entrepreneurship
This course introduces students to the opportunities and challenges associated with the creation and management of entrepreneurial organizations. The course focuses on the issues associated with starting and managing a new venture including recognizing opportunity, basic business planning, essential human resources management, introductory marketing, legal issues, location selection, funding, buying a business as well as discussing various exit strategies.

BUS 365 Creativity & Innovation
This course focuses on creativity and innovation as a process in organizations. The course also examines how individuals can be innovative in organizations and the challenge of building innovative organizations.

BUS 368 Venture Capital & Banking
This course examines financing the start-up of a new venture, from bootstrapping with personal resources or bank debt to equity investment by angel investors or venture capitalists. The course also covers the four main aspects of venture capital: valuation, deal structuring, governance, and harvesting.

BUS 433 New Business Strategy
This course is intended to provide prospective entrepreneurs with information and tools for evaluating opportunities for starting a new firm—how to choose markets for entry, when to enter, and what resources and capabilities it will take to enter and provide a platform for future growth.

BUS 215 Personal Financial Management
This course provides an introduction to the field of personal financial management and planning, focusing on the tools individuals and families employ to manage their financial affairs.

ECO 316 Financial Institutions & Markets
A study of money and capital markets concentrating on interest rate determination, the major public and private financial institutions in the U.S. economy, and the major types of financial instruments including bonds, equities, and derivative instruments.

BUS 401 Principles of Finance
Basic corporate finance is presented with the emphasis on risk and return, bond and equity markets, valuation of bonds and equities, present value analysis, internal rate of return analysis, and project analysis using the weighted average cost of capital.

BUS 405 Principles of Investments
The study and analysis of securities and other forms of investments. Emphasis is on investment principles from the manager's point of view.

Information Systems
INF 231 Programming Concepts
An introduction to the methodology of programming and the construction of graphical user interfaces. Students are introduced to programming through the use of current programming languages(s). Emphasis is on structured design, coding, graphical user interfaces, event-driven programming, and documentation. A variety of programming problems develop skills in algorithm design, file processing data structures, and event handling.

INF 340 Business Systems Analysis
This course is a study of the business systems analysis and development processes for information systems in organizations. The course is focused on information concepts and methodologies associated with the development of business information systems, and their effective application in solving business problems. Students examine the major issues involved in managing information technology within the contemporary business environment and the relationship between organizational structures and information technology.

INF 322 Database Management Systems
This course provides an introduction to the concepts of database processing. An understanding of the physical and logical organization of data and the meaningful representation of data relationships are evaluated. Operational requirements of database management systems are also discussed.

INF 325 Telecommunications & Networking Concepts
This course introduces the fundamental concepts of computer networks and telecommunications in modern business contexts. The topics include the infrastructures, standards, and protocols in computer networks and business telecommunications.

BUS 317 Introduction to Advertising
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.

BUS 339 Marketing Research
Study and analysis of the marketing information system. Includes the organizational characteristics of marketing research, basic tools and procedures, and management science applications.

BUS 343 International Marketing
Examination of cultural, economic, and political factors that affect marketing of goods and services worldwide. Emphasis is on adapting the marketing strategies of domestic marketers to international operations and the institutional structure that exists in international markets. Marketing strategies of firms' operations within these markets are also examined.

BUS 350 Consumer Behavior
This course illustrates the psychological, socio-cultural, and decision-making aspects of consumer behavior. Students study behavioral concepts, motivation, and the role of consumer behavior in our society.

Project Management
INF 342 Project Quality Assurance
This course will address topics as defining, planning, executing and closing projects. We will introduce an overall framework for managing projects, describe how to set up a project, and provide a forum for sharing practical techniques for managing projects. Several topics are discussed, including how to build a project plan, risk management, issue management, project marketing, communications, quality assurance, project measurements and the psychology of project management.

INF 336 Project Procurement Management
Designed to develop the basic knowledge base of project managers and project procurement managers, this course emphasizes partnering between buyers and sellers to create a single culture with one set of goals and objectives. Students will discover the key areas in procuring outside services and products from the initial decision to buy through final contract closeout. They will recognize what must be done for success in the six key project procurement management processes: procurement planning, solicitation planning, solicitation, source selection, contract administration, and contract closeout. They will also formulate the make-or-buy decision, prepare an effective procurement management plan to guide the team, and use outsourcing for maximum benefit. Lessons and best practices from procurement theory and experience are also presented.

INF 337 Integrated Cost & Schedule Control
Effective cost and schedule management are cornerstone activities of each project. Students will determine how best to plan the execution of a project scope, to consider stakeholder budget and schedule constraints, to use different methodologies, and to establish the performance measurement baseline. They will also discover keys to identify potential cost and schedule overruns and master the tools and techniques to compare actual work accomplished against established plans, as well as work accomplished against actual expenditures. By identifying early warning indicators, students will gain greater insight into potential risk areas and take the necessary corrective action to keep the project in control.

INF 410 Project Management
This course provides the foundational principles and techniques to plan, execute, and manage complex projects. Topics include workflow analysis, quality control, and performance evaluation.

If this program fits your personal and professional goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.