MBA in Marketing

Online MBA in Marketing

Promote yourself and your education. With an MBA in Marketing from the Forbes™ School of Business at Ashford University, you will discover many of the strategies and ideas, from traditional to non-traditional, used by some of today's most successful marketing professionals. Through three specific courses of the Marketing specialization, you will build on your business competency while expanding your experience with branding, research, and consumer behavior.

Earn your MBA with Marketing specialization online

Don’t let your company’s brand fall behind the competition. Earn an MBA with Marketing specialization from Ashford University. Whether you are traveling to new locations, launching campaigns, or busy doing market research, you can amplify your efforts by earning an online marketing focused degree. Through applications and online courses, you will be able to stay connected, improve your skill set, and apply lessons in real-time to your marketing efforts.

Marketing MBA Courses

(9 credits, each course is 3 credits)

To achieve your MBA in Marketing, you must complete these three courses of the Marketing specialization in addition to the core MBA courses.

MKT 625 Consumer Behavior
This course presents and analyzes the most critical issues of buyer behavior both for individual consumers and within the organizational environment. Priority is placed on the economic, psychometric, and sociometric factors that influence buyer behavior and the buyer decision process. Through analyzing and understanding buyer behavior, marketing managers can ultimately understand this process and actively influence strategic business decisions.

MKT 635 Marketing Research
This course is designed to integrate theory and practice and develop students' analytical skills in marketing research methodology. Students apply methods and techniques for the collection, analysis, interpretation, and presentation of primary and secondary data toward the solution of current marketing problems.

BUS 695 Marketing Capstone Seminar
This course builds on the leadership, business, and management concepts contained in the MBA program while introducing the principles and tools for managers to apply in the development, implementation, and review of marketing strategy for organizations. Topics include internal and external environmental analysis; value, competition, and strategic choice; strategic positioning; and implementation and control issues. In addition, the capstone project requires the generation and presentation of strategic marketing plan.

If this online MBA specialization fits your personal goals, contact Ashford University at 866.711.1700 to learn more, or request additional information.