Ashford University Launches New Bachelor's Degree in Marketing

Degree program will prepare students to connect customers with businesses in a wide range of industries

SAN DIEGO, Jan. 24, 2018 /PRNewswire/ -- The Forbes School of Business & Technology™ at Ashford University has launched the new Bachelor of Arts in Marketing degree program. The online program is designed to prepare students for careers that require building and maintaining relationships with clients in order to drive revenue. The degree program is currently accepting students.

 (PRNewsfoto/Ashford University)

The BA in Marketing program focuses on developing technical knowledge and application skills in market research, consumer behavior, advertising, and marketing strategy. Graduates will be equipped to apply concepts within domestic and global cultures, employ market research and data analytics to make decisions, compare the legality and ethics of marketing principles, utilize appropriate communications and digital practices, and ultimately create a strategic marketing plan for a dynamic business environment.  

"The Bachelor of Arts in Marketing degree prepares students to drive customer acquisition at a wide range of organizations," said Bob Daugherty, executive dean of the Forbes School of Business & Technology at Ashford University. "The program enables students to make data-driven decisions informed by a broad curriculum base, ultimately helping them efficiently meet business goals."

For more information about the new Bachelor of Arts in Marketing degree, please visit

About Ashford University
Where heritage meets innovation – that's Ashford University. At Ashford, students discover relevant degree programs, innovative technology, and cherished tradition. Ashford offers associates, bachelor's, and master's degree programs online, allowing students to balance life by providing the flexibility to do school work anywhere, anytime. For more information, please visit,,, or call Lauren Coartney at 858.513.9240 x11636.

Contact: Lauren Coartney
858.513.9240 x11636 · [email protected]


SOURCE Ashford University