Simplexity: Creating Conditions That Inspire Innovation

You can be part of a mature, successful firm and yet struggle to innovate. It’s a problem for many companies, especially those with far more resources than startups. In most cases, this gap is because larger firms often apply the “execution” mindset – which is established and working well within their business model – to innovation efforts that need to be more intuitive, creative, and experimental. Because their leaders are unable to break free of the old mindset, companies find the effectiveness of their innovation teams have been stifled, and they’re forced to aim for artificial financial goals, rather then reshaping ideas around real customer needs.

An alternative is to approach innovation as a “complex adaptive system” such as a beehive, an ant colony, or a rainforest. These are all examples in nature of systems that have an ability to evolve and adapt through interaction with their environments.

In the video above, Dr. Markus Spiegel explains how leaders can create conditions that allow teams to function as complex adaptive systems. This difference is what separates successful innovation leaders from the rest of the pack.


Written by Dr. Markus Spiegel

Dr. Spiegel is a partner at Connecticut-based Schaffer Consulting.

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