Bachelor of Arts in
Develop the business know-how to make informed marketing decisions with your Bachelor of Arts in eMarketing degree online from Ashford University. If you dream of being on the cutting edge of product development and brand management, then this eMarketing degree is for you. In this program, you will learn to coordinate market research, develop marketing strategy, assess sales data, create advertising pieces, promote products and services, initiate pricing policy, and participate in product development and brand management from an eBusiness perspective.
What you will learn
The Bachelor of Arts in eMarketing degree prepares you to compete in areas of advertising, marketing, promotions, and public relations. Upon completion of the Bachelor of Arts in eMarketing degree program, you will be able to:
- Evaluate marketing situations and make informed marketing decisions
- Examine the significance of global markets and the universal marketing processes to develop global marketing plans applying alternative media approaches
- Apply computer applications used by the eMarketing profession in an eBusiness solution
- Assess the business as an integrated system, including the relations among the functional business areas, and the application long-range planning, implementation and business-control systems
BA in eMarketing
Discover the Bachelor of Arts in eMarketing. In this video, Dr. Avisha Sadeghinejad explains what you can expect to learn during the degree program and how it will prepare you for a rewarding career in eMarketing.
Careers in eMarketing
When you complete your Bachelor of Arts in eMarketing degree, you will be prepared for a career that needs talented people like you to promote their value. Just a few of the many marketing careers that often begin with a Bachelor of Arts in eMarketing degree include: Advertising Sales, Marketing Director, Public Relations Representative, Fundraising Manager, and eMarketing Consultant. Take a look at your potential career options.
Your Courses in eMarketing
Advertise yourself with your Bachelor of Arts in eMarketing degree. In this online curriculum, your courses cover basic business concepts like marketing research, as well as applications in online promotion. Examine global markets and get the most out of alternative media.
To help students acclimate to the online classroom, you may be required to complete Introductory Course requirements. Learn more about Introductory Courses.
Major Course Requirements (45 credits, all courses are 3 credits.)