Jumpstart Your Marketing Career with an MBA

marketer with tablet

Whether the MBA is right for you depends on what you want to study and the specialization you choose. Ashford University MBA courses, for example, include Organizational Behavior, Managerial Marketing, and Operations Management, to name a few. If your post-graduate goal is to pursue a marketing career, an MBA can be a key credential to boost your profile and get you noticed.

What a Marketing Manager Does


Marketing managers focus their efforts on creating campaigns aimed at generating interest and attention for products and services. They coordinate efforts among a wide variety of people within a company, from art and sales directors to individuals in the finance department. Often marketing managers are called on to come up with pricing strategies, as well.

Marketing Manager Job Outlook


There is good news for folks aspiring to build a marketing manager career. Projections from the Bureau of Labor Statistics show the marketing manager field growing by nine percent from 2014 to 2024, which is faster than average for all occupations. Marketing campaigns will become even more essential as competition grows in a wide variety of industries. Businesses will require marketing managers to oversee promotional campaigns for the constant influx of new products and services.

Educational Coursework for Marketing Managers


Prospective marketing managers generally seek coursework in a variety of subject areas, including economics, accounting, mathematics, statistics, business law, and management. An MBA with Marketing specialization delves even further by having students take courses in subjects such as marketing research and consumer behavior.

How an MBA Helps Marketing Managers


An MBA helps marketing managers in a variety of ways. In addition to the full spectrum of business practices learned with this degree, an MBA opens opportunities to network with professionals who can potentially help you with your future career, including professors and other students. An MBA also increases your credibility and trains you for leadership roles.


Considering the high potential starting salary of a marketing manager who has an MBA, it makes a lot of sense to cultivate a passion in the field. Understanding the nature of the coursework and what opportunities lie ahead are crucial first steps.


Written by Ashford University staff


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