Increase Your Visibility Through Professional Networking

Professional Networking

Did you know 80 percent of jobs are not publicly advertised (Nishi, 2013), and that 70 percent of jobs are found through networking (U. S. Bureau of Labor Statistics)? After graduation, finding a job in your field can be a daunting task, and students don’t always know how to begin.

However, using a professional networking approach can ensure everyone you know -- and everyone they know -- has their eyes and ears open for you. You can be the first to hear about a job opportunity by using simple and free methods to make contacts with people who are “in the know.” If up to 80 percent of job postings won’t appear in your searches, it’s more important than ever to broaden your contact base.

In the above video, Dr. Paula Zobisch walks you through the simple exercises that can increase your visibility and career opportunities.

As you view the video, you will be asked to take a personal assessment of where you are with your own EI. (You might want to grab the back of a napkin, a notepad, or one of those fancy electronic devices to jot some notes.) Review the slides. Do you answer on the high side or the low side? If your answers are more on the low side, you may benefit from creating an EI Action Plan.

Written by Dr. Paula Zobisch

Dr. Zobisch is an Assistant Professor Forbes School of Business® at Ashford University.


Nishi, D. (2013, March 24). Take your search for a job offline. Retrieved from

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