Bachelor of Arts in
Public Relations and Marketing
Inquire into the many ways public relations and marketing influence virtually every aspect of your life when you pursue the IACBE accredited Bachelor of Arts in Public Relations and Marketing from Ashford University. This creative field of study includes courses in communication, consumer behavior, advertising and promotion, research, and strategy.
What you will learn
Your Bachelor of Arts in Public Relations and Marketing from Ashford University demonstrates your understanding and mastery of all aspects of marketing and public relations, which include advertising, branding, and corporate communications. You will study and evaluate the effectiveness and appropriateness of marketing and public relations messages while engaging in problem analysis, strategic planning, message development, and tactical solutions. Upon completion of the Bachelor of Arts in Public Relations and Marketing degree program, you will be able to:
- Develop an understanding and mastery of marketing and public relations functions
- Develop competence in using planning skills to create and implement marketing and public relations solutions to meet client’s needs
- Evaluate the effectiveness and appropriateness of marketing and public relations messages
- Engage in problem analysis, strategic planning, message development, and tactical solutions
BA in Public Relations and Marketing
Discover the Bachelor of Arts in Public Relations and Marketing. In this video, Assistant Professor Dr. Adebowale Onatolu explains what you can expect to learn during the degree program and how it will prepare you for a rewarding career in PR and marketing.
Careers in Public Relations and Marketing
When you complete your Bachelor of Arts in Public Relations and Marketing, you will be prepared for a career in which a broad background and general knowledge in the field are requirements. Take a look at your potential career options.
Specializations in Public Relations and Marketing
You may choose to delve into other areas of public relations and marketing when you add a specialization to your public relations and marketing degree program. A specialization consists of four (4), three (3) credit courses. Choose from the following specializations:
Your Courses in Public Relations and Marketing
Explore the many ways in which marketing, advertising and corporate communications shape our modern business world. Find out how the best marketing professionals succeed in capturing potential customers' attention, addressing their needs, and securing their business. Courses include such relevant topics as business management, graphic design, internet commerce, and consumer psychology. You can also add a specialization to your degree to provide further focus to your studies.
To help students acclimate to the online classroom, you may be required to complete Introductory Course requirements. Learn more about Introductory Courses.
Major Course Requirements (45 credits, all courses are 3 credits.)
The Bachelor of Arts in Public Relations and Marketing degree is IACBE accredited.