You Know You’re a Communications Major When

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A degree in communication presents various opportunities in the career world. Graduates of this major go on to pursue work in fields such as journalism, politics, education, entertainment, business administration, and public relations. While this broad field of study no doubt attracts students from all walks of life, the following characteristics might shed light on whether Ashford’s Bachelor of Arts in Communication Studies is for you. You know you’re a communications major when... 

You Know How to Read the Room

Effective communication is all about clearly relaying information in a manner that makes the most sense for the listener(s). What may be appropriate language, energy, or technique for one audience might be completely inappropriate for another. Those who hold a BA degree in Communications are generally sensitive to the needs of different age groups, cultures, religions, and more. They use this awareness to adapt and inform the structure of nearly all professional communiqué, whether it is a trivial personal email or a significant national broadcast.

You Study Technology and its Impact on the World

Speaking of adapting, communications students are savvy when it comes to utilizing various forms of new media – like obtaining an online communications degree, for example. On a broader level, they recognize the ways in which our expanding digital world significantly affects society. Take Twitter, for instance. What started in 2006 as a simple status-update social media platform has grown to become a major player in both media and politics. On Election Day 2016, the New York Times reported that a staggering 40 million election-related posts were shared on the site by 10 pm (2016). Visual content is another powerful trend in the digital world. A recent study reported that social media posts including images now produce 650% higher engagement than text-only posts (2017). Technological shifts like these present both exciting opportunities and serious threats to the communications field and society at large. On one hand, more and more people enjoy quick and abundant access to information. On the other hand, that information may overwhelm or misinform. Where some people might dread or avoid learning about new media, communications students likely embrace any opportunity to explore and analyze its implications.

Most people want peace in their job, in their life, and in society, but not everyone knows how – or even wants - to facilitate it. Generally speaking, students pursuing their Bachelor of Arts in Communication jump at the opportunity to resolve conflict.

You’re A Natural Problem Solver

Most people want peace in their job, in their life, and in the world, but not everyone knows how – or even wants - to facilitate it. Generally speaking, students pursuing their Bachelor of Arts in Communication jump at the opportunity to resolve conflict. Whether they go on to become human resource officers who mitigate scuffles between staff, or government officials who troubleshoot complex issues affecting society, the ability to identify barriers, diffuse problems, and formulate solutions is a much-needed skill across this professional spectrum.

You Believe Words Have the Power to Improve Lives

Communications and ethics go hand in hand. While it is certainly possible to harness communication expertise for evil purposes such as spreading propaganda, there are consistent examples of honest and compassionate communications majors who dedicate their careers toward making a positive impact on the world. For example, Oprah Winfrey – who received a degree in Mass Communication from Tennessee State University – utilizes not only her fame and fortune to affect change (2018), but also her literal communication skills. Winfrey nearly “broke the internet “ with her powerful 2018 Golden Globes Cecil B. DeMille Award acceptance speech, which addressed the culturally and politically relevant “Time’s Up” and “Me Too” movements: 

“In my career, what I've always tried my best to do, whether on television or through film, is to say something about how men and women really behave. To say how we experience shame, how we love and how we rage, how we fail, how we retreat, persevere and how we overcome. I've interviewed and portrayed people who've withstood some of the ugliest things life can throw at you, but the one quality all of them seem to share is an ability to maintain hope for a brighter morning, even during our darkest nights. So I want all the girls watching here, now, to know that a new day is on the horizon!” (2018) 

Oprah’s willingness to turn the spotlight away from herself and toward the needs of others illustrates the core values of integrity and responsibility that are shared by many in her field.

Are You a Communications Major at Heart?

If any or all of the above qualities ring true, you might consider pursuing a Bachelor of Arts in Communication Studies. Ashford University’s online courses will develop these qualities while preparing you for a career in the exciting and diverse world of communications.

 

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Written by Ashford University Staff

References:

Isaac, M. and Ember, S. (2016). For Election Day Influence, Twitter Ruled Social Media. New York Times. Retrieved from https://www.nytimes.com/2016/11/09/technology/for-election-day-chatter-twitter-ruled-social-media.html 

Doolittle, E. (2017) Humans are Changing – How to Adapt Your Brand. Webdam. Retrieved from https://webdam.com/blog/brand-marketing-infographic

Farrow, R. (2018) Here’s How Much Money Oprah Winfrey Pays It Forward. GO Banking Rates. Retrieved from https://www.gobankingrates.com/net-worth/business-people/how-oprah-winfrey-pays-it-forward/ 

CNN Staff. (2018). Read Oprah Winfrey’s rousing Golden Globes Speech. CNN. Retrieved from https://www.cnn.com/2018/01/08/entertainment/oprah-globes-speech-transcript/index.html 
 

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