Richard Leventhal

The ability to connect with students who want to understand what it takes to succeed in the marketplace, both professionally and personally, is of paramount importance to me.

Richard C. Leventhal, PhD

Role
Faculty

Biography

Dr. Richard Leventhal is a Professor in the Forbes School of Business at Ashford University. He obtained his doctorate in Higher Education from the University of Denver with cognates in Marketing/Management, an MBA from San Francisco State College with an emphasis in Marketing, and a BS in Marketing from Cornell University. He previously taught at Metropolitan State College in Denver as a Professor of Marketing and at Regis University in Denver as an Adjunct Professor of Marketing in their MBA program. He has worked for several Fortune 500 corporations in upper management positions in both sales and marketing, and has extensive experience serving as a consultant to both for-profit and non-profit organizations. In addition to teaching at Ashford, he currently serves as Managing Editor for two global marketing journals. Dr. Leventhal enjoys sharing his experiences with students to make the course content more meaningful and realistic. “At Ashford, the ability to connect with students who want to understand what it takes to succeed in the marketplace, both professionally and personally, is of paramount importance to me.” He has lived in Colorado since 1973 and has two children who are both successfully pursuing their own higher education goals.

Accomplishments
Dr. Richard C. Leventhal, Professor, Forbes School of Business received an Outstanding Service Award from the Emerald Literati Network Awards for Excellence in July 2014 for his work as Editor of the Journal of Consumer Marketing.

Dr. Richard Leventhal (Professor, Forbes School of Business) has the following recent publications:

Fowler, D., Pitta, D., and Leventhal, R. (2013). Technological advancements and social challenges for one-to-one marketing, The Journal of Consumer Marketing, 30(6)

Bui, M., Kaltcheva, V., Patino, A. and Leventhal, R. (2013). Front-of-package product labels: Influences in varying nutritional food-labels on parental decisions, The Journal of Product & Brand Management, 22(5/6).

Education

Degree
Doctor of Philosophy in Higher Education
Institution
University of Denver
Degree
Master of Business Administration
Institution
San Francisco State University
Degree
Bachelor of Science in Marketing
Institution
Cornell University

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