Health Marketing and Communications Courses at Ashford University

Ashford University offers courses within the Health Marketing and Communications field. Using research, critical-thinking and discovery, you will cover various topics such as marketing and advertising, health promotion and ethics within the health marketing and communication classes. Learn more about health care related career opportunities and degree programs at Ashford University.


Health Marketing and Communications Class Descriptions and Credit Information

HMC 303 Health Communications

3 Credits

Utilizing a multi-disciplinary approach, this course provides an introduction to the field of health communications, and explores how communications are utilized to influence and motivate individuals, institutional, government, and public audiences about important health issues and interventions. Students examine processes for creating clear, accurate, and appropriate health communications for a variety of target audiences. Case studies of health campaigns are integrated into the course.

HMC 312 Health Marketing & Advertising

3 Credits

Students are introduced to the essential concepts, methods, and models of marketing and advertising as applied to health care and health- related settings. Marketing concepts presented include the marketing mix, market segmentation, target marketing, strategic planning and forecasting methods, branding, and basic advertising strategy with an emphasis on prevention, education, and other social marketing contexts.

HMC 314 Social Media & Health Promotion

3 Credits

This course explores how the Internet and Web 2.0 tools are utilized for health promotion campaigns. General web-based technologies for use in health promotion are introduced and formal and informal types of health promotion are examined. Students will analyze the benefits of various social media campaigns including the appropriate use of applications, such as Facebook and Twitter, in health promotion.

HMC 334 Ethics in Health Marketing & Communication

3 Credits

This course explores contemporary ethical issues in health care marketing. Topics include consumer advertising of health products, goods, and services; physician marketing, advertising, and endorsements of elective procedures and health care products; physician relationships to hospitals and surgery centers in terms of ownership; and disclosure and confidentiality of collected health consumer data.

HMC 462 Contemporary Issues & Trends in Health Marketing & Communication

3 Credits

This course provides an interdisciplinary exploration of contemporary issues and trends in health marketing and communication as well as emerging research areas. Case studies from diverse health related settings are integrated throughout the course to assist students in gaining real world perspectives and awareness.

HMC 499 Health Marketing & Communication Capstone

3 Credits

This course is a synthesis of the major ideas, perspectives, and concepts gained from the study of health marketing and communication. A substantive paper is developed which requires students to critically analyze their experiences and integrate knowledge gained throughout the program into a culminating project. Prerequisite: Successful completion of the General Education Capstone course.