Sports and Recreation Management Courses at Ashford University

Pursue your passion as a profession with these undergraduate sports management courses. Through your studies, you will analyze challenges faced by sports organizations and develop strategic solutions, research unique concepts in financial management, including tax and legal issues, and learn how to make ethical decisions when confronted by major challenges in sports marketing. These classes are central to Ashford University’s Bachelor of Arts in Sports and Recreation Management.

Sports and Recreation Management Class Descriptions and Credit Information

SRM 311 Sport Law

3 Credits

This course explores the legal structure of, and issues surrounding, amateur and professional sports leagues and associations. Included will be an examination of tort issues, risk management, sports agency, contract law, collective bargaining, gender issues, intellectual property, and antitrust law.

SRM 320 Organization and Administration of Sports & Recreation Management

3 Credits

Reviews the principles of organizational structure and behavior within sport organizations. Topics include organizational policies and procedures, organizational effectiveness, communication networks, and leadership values. Prerequisite: Junior standing or permission of instructor.

SRM 325 Case Research in Sports & Recreation Management

3 Credits

Sports as a subject matter is very ancient and its marketing can be traced to even its earliest days. However, as an integral portion of contemporary society, successful sporting events or seasons generally require professional marketing efforts. Utilizing the principles of management, marketing and other relevant disciplines this course will use case studies, class discussions, and projects to enhance the student’s collective expertise in this area of Sports and Recreation Management. Prerequisites: GEN 499. This course must be taken last in the program. 

SRM 401 Sport Finance

3 Credits

The course examines the economic and financial environment in which the sport industry operates, with emphasis on financial decision-making, financial management, and current financial trends. The content identifies key stakeholders and their various interests in the financial success of sport operations and organizations. The students will explore sources of funding and revenue generation, financial controls and reporting, budgets, and the relationship between management principles and financial performance. Prerequisite: ACC 205.

SRM 410 Contemporary Issues in Sports Marketing & Management

3 Credits

Sport has become a major business enterprise in the United States and in much of the world. This course helps students understand the scope of the sport industry, to include identifying career opportunities in various segments of the sport industry. The course also examines the managerial process to include the functions of management, as well as the roles, skills, and attributes required of sport managers. Special attention is given to examining the unique characteristics of sport and the resulting social and ethical responsibilities of sport managers.