As someone who wants to pursue a degree focused on media, you can earn the Media Management Specialization while continuing to guide your business in a competitive market. At Ashford, mobile applications and online courses allow you to earn your online media degree on your own schedule. Your specialization may require prerequisite course work. Please talk to your advisor for more information.
Specialization for Graduate Degrees
Use media to grow your business. With the Media Management Specialization added to your graduate degree from Ashford University, you will develop a strategic plan for management of a media department. Through three (3), three (3) credit courses in the Media Management Specialization, you will strengthen your qualifications to manage a media team.
You must complete these three courses of the Media Management specialization in addition to the core Master’s courses.
BUS 635 Media Markets & Systems
The course examines the various segments of the market that utilize media resources for organizational growth and communication. Examination of the components of media, stakeholders, markets available and cultures impacted by media will include assessment of technological and economic drivers that establish a congruent approach to the marketplace.
BUS 636 Media Management & Innovation
Utilizing the key principles of organizational management, this course will focus on the media approach in an organization and providing systematic guidelines for oversight of the institutional media team. Creating a culture of innovation in the media team will be a strategic element in the course content.
BUS 699 Media Strategies & Applications
The course is designed to integrate media management concepts in to a strategic plan. The course is focused on building and implementing the media strategies for an integrated and comprehensive plan that is consistent with an institution’s vision and mission and follows standard strategic planning theory and practice.