Narrow your focus in your online degree program with a specialization in Retail Management. With a specialization in Retail Management, you will cover principles of retail management, advertising, retail pricing management, and merchandising within the specialization. Through online courses, you can stay connected anywhere and enhance your retail knowledge and apply your skill in real-time. Your specialization may require prerequisite course work. Please talk to your advisor for more information.
Specialization for Undergraduate Degrees
Take advantage of a wide range of opportunities in one of the fastest growing sectors of our economy. Increase both your business and technical skills with the four (4), three (3) credit courses of the Retail Management specialization added to your undergraduate degree.
This course is designed to introduce students to the field of advertising as a promotional force with emphasis on institutions, planning, strategic practices, and tactical decisions made by advertising executives. It will also explore the various career opportunities including account executive, media buying, copywriting, production, and research.
BUS 337 Principles of Retail Management
Principles and practices used in management of retail businesses. The course covers topics such as site selection, layout, organization, staffing, positioning, customer service, promotional techniques, and all aspects of the critical buying function.
BUS 441 Retail Pricing Management
The purpose of this course is to provide an in-depth understanding of the issues and considerations in the pricing of retail products, illustrate the role of pricing and product management in achieving strategic retail business goals, and demonstrate the link between pricing and product management within the context of the marketing mix within the marketing management process. Prerequisites: ECO 204 and SRV 340.
BUS 442 Retail Merchandising
This course addresses the central issues of retailing business while emphasizing issues related to channel options available to the final consumer. The course features concepts applied to both store based (e.g., specialty store, department store, multi-unit retail) and non-store based (e.g., Internet and catalog) retailing channels.